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Try listing all the reasons we look to South Korea for skin-care inspiration and stock up on beloved Korean brands like Belif, Cosrx, and Dr. Jart+ for our skin-care routines, and we’d likely be here until tomorrow. “Koreans are serious about their skin care,” says Charlotte Cho, the founder of Soko Glam, an online retailer specializing in Korean beauty products, and more recently her own brand, Then I Met You. “They also know what they want, like innovation, gentle ingredients, pleasing packaging, and they definitely don’t want to pay a fortune for it.”
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In other words, Korean brands have officially upped the standards for the global skin-care industry — and if we’re being honest, our personal standards as well. For example, our skin has been forever changed by double cleansing.
Get comfortable and get your clicker finger ready to add all of these products to your online cart, because we gathered the latest, innovative, and price-savviest innovations in skin care. To name a few, there’s the Peach & Lily Glass Skin Serum, Acropass Trouble Cure acne patch, Dr. Jart+ Peptidin Radiance Serum with Energy Peptides, and Primera Miracle Seed Essence — all inspired by the Korean philosophy of skin care, which “is, and has always been, based around pure hydration and respecting the skin barrier,” Liah Yoo, founder of KraveBeauty, previously told Allure.
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