By stufflovely
In addition to packaging, formulating, and marketing practices, the “formulated without” list now includes octinoxate (the chemical sunscreen ingredient already facing bans over its suspected impact on reefs), PFAS or PFCs (perfluorochemicals, which the U.S. Environmental Protection Agency says are “very persistent in the environment and in the human body,” don’t break down, and may lead to adverse human health effects), and nitromusks and polycyclic musks (synthetic fragrance components that have been found in aquatic organisms).
“To be honest with you, they’re ingredients that our brands are not really using, so it made sense to just officially have them on the list and make sure clients really understand because, at the end of the day, the programs are meant to serve as sources of education and also guideposts for consumers, because it’s so hard to navigate this on your own.”
The brands that are included in the kickoff of Clean + Planet Positive are Caudalie, Farmacy, Biossance, Youth to the People, Tata Harper, Selfless by Hyram, Ren, Herbivore, Alpyn Beauty, Necessaire, Prima, Maison Louis Marie, Susteau, Saie, Aether, Ellis Brooklyn, Briogeo, and the retailer’s own Sephora Collection. But Deily is hopeful that the new program’s standards encourage more brands to strive for similar goals.
