A Russian fashion brand is trying to tackle the mountains of rubbish in St. Petersburg by creating an entire supply chain out of them.
Exploring mountains of trash, workers collect all kinds of different recyclables before turning them into recycled accessories and personalized school supplies.
99 Recycle it won the Recycling / Recycling Project of the Year as part of the 2020 St. Petersburg Awards, and its current list of products includes pencil cases and laptops, backpacks, bags, and even skateboards and a bicycle.
Sustainability in fashion is becoming a growing concern as the 21st century progresses, as the industry is one of the largest and most problematic polluters in our society, both in terms of the amount and types of waste produced. .
99Recycle uses a large 3D printer based on a design used by Hyundai and that uses recycled plastic as a raw material. So far, they have collected more than 70 tons of recovered plastic by working with local recycling nonprofits that specialize in collecting certain types of material.
“The process of preparing the materials is more complicated than that of ordinary materials. Most of our time is occupied by preparation, because we have to clean it, level it, select it, reject some materials, “said Olesya Kulik, designer of 99Recycle. Euronews.
Inside the factory, the 3D printer creates shapes and textiles that are sewn by hand, meaning that each piece is unique.
Most landfills in Russia are substantially larger and worse maintained than those in other parts of Europe, and one in moscow It is 10 stories high.
The culture of discarding is strong in Russia and therefore, together with the manufacture of products for purchase, 99Recycle organizes classes and conferences on sustainability and different ways of recycling, hoping to help your city get out of its bad. habits and, like Father Time, make mountains in the dust.
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