If you’re a smart beauty shopper, you already know you can shop countless skin-care, makeup, and hair brands that are legitimately sold on Amazon. (That means that they’re either shipped and sold directly from Amazon, or sold by the brand itself and shipped by Amazon.) How does it get better than that? Well, when our 2021 Readers’ Choice Award winners are announced and are available for fast shipping, then it most likely means you’re due for a shopping spree.
The 26 products listed below are at the top of their class and all but guarantee you buttery-soft skin, a hydrated and dewy complexion, and silky-smooth hair with regular, consistent use. You’ll find a mix of new winners on this year’s list, including Native Coconut & Vanilla Deodorant and Dr. Dennis Gross Skincare Alpha Beta Exfoliating Body Treatment, as well as past winners that Allure readers consider forever staples, like Jergens Natural Glow Daily Moisturizer and Aveeno Daily Moisturizing Lotion.
So, next time you fall down an Amazon shopping rabbit hole, make sure to check out these award-winning beauty products — many of which are cost $10 or less — and add them to your cart. And just like that, your beauty routine has been refreshed and upgraded for the better.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.