Whether you’ve realized it or not, the beauty looks at Valentino have long defined beauty trends season after season. Rhinestone-studded graphic liner, mirror-like skin, feathered falsies: yep, all were seen first on the runway at Valentino.
Typically, the legendary makeup artist Pat McGrath is involved with one or two of her latest products in tow. However, Valentino Beauty is about to drop its own tools for creating its next big beauty trend. After three years in the making with L’Oréal Paris, the fashion house’s first-ever makeup line will be revealed on May 31 before you can shop its 100-plus new products in August.
That hefty number includes opulent staples for every part of your face — all championing self-expression with its multitude of couture-inspired hues and finishes enrobed in luxe crimson lacquered packaging. In fact, Valentino’s creative director, Pierpaolo Piccioli, shared how Valentino Beauty symbolizes how the fashion house is becoming more inclusive and less conventional in a statement ahead of the launch. “We grew from a two-dimensional vision of beauty to a three-dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature,” he said.
Piccioli believes the more we are connected we are to our true selves, the more it shows and glows on our faces. To ensure just that, Valentino Beauty is launching a three-step base makeup system. The brand worked with 5,000 women from eight countries across the world to ensure the semi-matte Very Valentino Foundation ($64) is available in enough options (40, to be exact) to flatter everyone. To amp up your radiance, you can swirl the V-Lighter ($58), a hyaluronic acid-spiked liquid highlighter, into your foundation or tap it onto the high points of your face.