Beauty Trends

The Crème Shop | BT21 Collab Celebrates K-Beauty in the Cutest Ways | Exclusive Photos

Korean superstars BTS are in high demand as brand ambassadors; They are, after all, some of the most famous people in the world right now. But equally as sought after are their cartoon avatars know as BT21. The group’s cohort of lovable characters — KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN — have landed yet another exclusive beauty collaboration: this time with K-beauty brand The Crème Shop. We must admit this one is the most exciting yet. 

“As two passionate Asian-founded brands deeply rooted in our Korean culture and built upon the work ethics of ‘피 땀 눈물’ (‘blood, sweat and tears’), The Crème Shop | BT21 is proud to introduce this exciting collaboration and showcase the best of our South Korean heritage,” the brand shared in a statement to Allure. “With optimism, we hope to inspire our community to help broaden Asian representation and acknowledge diversity as the true foundation of beauty.”

With skin care, makeup, and beauty accessories, a whopping 47 products make up the limited-edition collection. All are decorated with colorful, adorable packaging that allows each BT21 member to shine. You’ll soon be able to give your tired eyes a plumping boost of hyaluronic acid with RJ’s Gentle Cutie! Hydrogel Under Eye Patches or try one of TATA’s hydrating Timeless Printed Essence Sheet Mask infused with a soothing combination of hemp oil, watermelon, as well as K-beauty’s favorite ingredient for sensitive skin: allantoin

With so much to choose from, you’ll have trouble picking a favorite — a relatable problem for BTS fans. Below are some of our personal favorites from The Crème Shop | BT21 collection, which officially launches on May 30. If you like what you see, pre-orders begin today at 11 a.m. ET on

KOYA’s 5 More Minutes! Hydrogel Under Eye Patches ($5)

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