Break out the banners, cake, and candles, because another celebrity beauty brand might have just been born. Following in her daughters’ footsteps, Kardashian matriarch Kris Jenner appears to be preparing a beauty brand launch for the ages. WWD reports that Jenner filed paperwork to obtain trademarks for “Kris Jenner Beauty,” “Kris Jenner Skin,” and “Kris Jenner Skin Care” on February 10, according to documents filed at the U.S. Patent and Trademark Office. She has yet to publicly confirm or comment on the project, but the trademark documents reportedly cover a wide breadth of potential products including but not limited to skin care, fragrance, hair care, nail care, and other cosmetics — the possibilities at this point are essentially limitless.
The market for celebrity beauty brands has been expanding at the speed of light recently. The past two months alone have seen brand rumors, announcements, or launches from Halsey, Sofia Vergara, Ciara, Dolly Parton, Hailey Bieber, Alicia Keys, Jennifer Lopez, and Jonathan Van Ness. Whew. With that much competition, it feels like a tricky time to be launching a beauty brand… love her or hate her, though, we all know better than to underestimate Kris Jenner.
As of this post’s publish date, Jenner has accumulated over 39 million followers (and that’s just on Instagram). Plus, she’s no stranger to the world of beauty product development, thanks to her numerous collaborations with Kylie Cosmetics, KKW Beauty, and KKW Fragrance. One glance at her social media accounts proves she’s got the power of promotion, but she almost always uses it in support of her daughters. Considering what could happen when she uses that marketing know-how for her own advancement, it’s hard to imagine her potential brand doing anything but succeeding.
Sadly, there’s not much else to say at this point unless Jenner decides to publicly confirm or deny the news in some way. In the meantime, we’ll be stalking social media for any reputable-looking @krisjennerbeauty or @krisjennerskin accounts.
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