Thanks to the power of Rihanna and her respected teams, the Fenty name has more or less become a symbol of quality, inclusion, and marketability in the past few years. Though her luxury fashion label has sadly been discontinued for now, Fenty Beauty and Fenty Skin still remain best-selling brands and unwavering staples among beauty lovers. And, according to recent trademark filings, the beloved Fenty family might be getting a new member in the form of a hair-care brand.
According to new legal filings, Roraj Trade LLC, Rihanna’s company, has filed a new trademark application for “Fenty Hair.” And, as anyone would guess, that trademark would cover product categories such as hair care preparation, hair color, hair styling, straightening or relaxing, dandruff shampoo, and more. Rihanna has yet to make any public statements about a new brand, nor have either of her existing beauty brands. Allure reached out to the PR firm that represents Fenty Beauty and Skin for more information. A representative told us that it does not have any information about a potential Fenty Hair brand to share at this time.
As we’ve witnessed in the past with other celebrity brands like those of Jennifer Lopez, Selena Gomez, and others, a trademark filing can and often does result in a brand or product launch once approved. And, given the amazing things Rihanna’s brands have gifted us over the years, a hair-care brand would certainly be a smash hit among fans and general consumers alike. Allure will keep this post updated as more information comes in, but sadly, all there’s left to do in the meantime is hope and pray.
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