By stufflovely
Sephora‘s coming in hot with the most unexpected but impossibly chic collaboration: a collection of makeup bags designed by Brother Vellies, a Black-owned shoes and accessories brand. When Brother Vellies’ founder and creative director Aurora James started the 15 Percent Pledge campaign in 2020 as a catalyst for systemic change, Sephora became the first major retailer to step up and sign on.
In a press release, James reveals that this partnership has been over two years in the making. “We are so proud of [Sephora’s] efforts to bring more diversity to their shelves,” she says. “This, coupled with Brother Vellies’ goal of keeping artisan design practices and techniques alive, is the type of energy that we continue to support.”
Meanwhile, the luxury brand has become beloved for its gorgeous earthy tones, sustainability and fair labor measures, and even a “Something Special” program, which lets you sign up to receive a surprise handmade product — like a ceramic vase handcrafted by artisans in Mexico — in the mail every month. While Brother Vellies does currently sell small leather goods (like wallets and cardholders) on its website, this appears to be the brand’s first venture into makeup bags.
In the spirit of bringing Brother Vellies’ high-quality goods to the masses at affordable price points, the brand created three (or five, to get technical) beautifully crafted cases that will definitely help you get your overflowing makeup collection in check. They’re also lovely gifting options for any beauty lovers in your life.
Brother Vellies x Sephora Traincase, $30