At this point, I don’t think there’s a single beauty buyer on Earth who isn’t familiar with E.L.F. Cosmetics‘s Camo Concealer. Whether or not you use it, you’ve undoubtedly heard praise for its smooth texture, full coverage, and accessible price point (probably on TikTok, where the brand’s products frequently go viral). E.L.F. recently released its first sister product, Camo CC Cream, which has unsurprisingly already gone viral. That begs the obvious question: Is it worth the hype? I, a CC cream fiend, put it to the test to see how it compares to my other favorites.
This CC cream, which retails for $14, comes in 16 shades with varying depths and undertones. I’m on the fairest side of the spectrum with rosy undertones in most places and neutral undertones in others. I mixed the shades 120N and 150C to get a near-perfect match.
Because it’s thicker and fuller-coverage than many other CC creams, I apply it more like a foundation than a skin-care product: I warm it up by rubbing it around the back of my hand, use my fingers to spread it across my face in sections, then blend those sections together with a fluffy, tapered brush like the Thrive Causemetics Diffusing Dome Blush Brush. This formula’s buildable, so I’ll repeat the process anywhere I need extra coverage (under my eyes, around my nose, and chin) instead of using concealer.