Getting shampooed at the salon has always been one of our favorite rituals. There’s nothing quite like kicking back in a big chair, neck nestled in a specially curved sink as a stylist or assistant turns the usually mundane task of washing your hair into a mini massage you wish could go on forever. And now, getting shampooed at the salon won’t just feel good sensorily. With a new L’Oréal innovation called the Water Saver, you can feel good environmentally, too.
The L’Oréal Water Saver is a breakthrough device that will allow salons to take a more sustainable approach to styling by upgrading the traditional shampoo, conditioning, and treatment experience in a water-conserving way that promises to make a major impact.
“We met this company out in Switzerland called Gjosa, an environmental tech startup, and they have this really cool technology, which takes a water droplet and makes it 10 times smaller,” Guive Balooch, head of the L’Oréal Technology Incubator, tells Allure. And amazingly, even though the amount of water is significantly reduced, your head won’t be able to tell. Unlike low-flow systems, the pressure feels the same. “You have no difference in the sensation, but you use 80 percent less water.”
While L’Oréal is planning to eventually bring this technology directly to consumers, it made the most sense to start with salons. “If you look at salons today, on average, have three to five back bars and they’re constantly water — constantly,” Balooch says.
The Water Saver’s name is an understatement, however, because it does so much more than save water. The special showerhead emits micronized L’Oréal and Kerastase hair-care formulas directly through the water stream, allowing for better absorption and faster rinsing.