Essence Makeup Launches on Target With 35 Products

Essence has been one of our favorite drugstore beauty brands for years. Without fail, it has launched countless products that make us wonder how something so good can be so inexpensive. And now, the affordable makeup line is becoming even easier to access because it’s launching 35 top-selling items on Target’s website this weekend — and every single one is under $10.

For so many fans of the brand, Essence’s mascaras act as the gateway product to the rest of line. Editors — and internet beauty message boards at large — are fully obsessed with the various versions of Lash Princess. Our favorites are Lash Princess False Lash Effect Waterproof Mascara, which lengthens lashes like no other, and Lash Princess Volume Mascara, which thickens as much as it lengthens. But there are several others making their way to Target’s website, too, not to mention the handful of non-Lash Princess mascaras we love, like the high-drama What the Fake Volumizing & Lengthening Mascara.

It’s not just editors who adore Essence. The brand is regularly raved-about on Reddit, and one particular item, Shine Shine Shine Lipgloss — especially the clear version — is the product on everyone’s lips in more ways than one thanks to how much longer it lasts than other glosses. It joins multiple flavors of Fruit Kiss Caring Lip Balm and several shades of the Soft & Precise Lip Pencil to round out the initial lip-product offerings on Target’s virtual shelves.

You’ll definitely be able to create a complete beat with the target.com inventory, thanks to products like YouTuber-beloved Pure Nude Highlighter. “It looked like beams of light were bouncing off my cheekbones,” says Allure contributor Kaleigh Fasanella. Recipient of rave reviews, Eyebrow Designer, a twist-up pencil with an attached blending brush, is also a fast favorite.

All of these products and more will be available on target.com starting Sunday, January 17, so start making your wish list now.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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