If you’re contemplating whether you can pull off red hair, just go ahead and stop right there. You heard it here first: It doesn’t matter if you’re the fairest of fair or melanin-rich — there’s a fiery hue out there that will work for you. And one that will earn you oodles of compliments to boot. Still skeptical? Give us a chance to change your mind.
Look to A-listers like Emma Stone, Blake Lively, our girl RiRi, and Lupita Nyong’o, all of whom have managed to slay the scarlet hair game at one time or another. Even better, we tapped a few hair-color experts to help set the record straight once and for all because, well, it helps to have someone in the know when you’re talking about hair color. Now get those fingers to scrolling and read on about how to find the perfect shade of crimson just for you. Here are 27 red hair color ideas for every skin tone.