Beauty Trends

Uoma Beauty Expands With New Brand Uoma by Sharon C | Editor Reviews, Photos

In addition to the three skin-care products, three makeup options also make Uoma by Sharon C’s lineup — one for eyes, one for face, and one for lips. The Badder Boom Volumizing Mascara ($8) is designed to help give you the appearance of thicker, longer lashes with a cylindrical wand that draws out each hair. It’s formulated with argan, castor seed, and Kalahari melon oils that can help condition lashes, according to cosmetic chemist Ginger King.

Uoma by Sharon C Badder Boom Volumizing Mascara

Like the Say What?! Foundation, the Flawless IRL Foundation ($15) is separated by Uoma’s signature Skin Kin shade categories (White Pearl, Fair Lady, Honey Honey, Bronze Venus, Brown Sugar, Black Pearl) to help you find your best match. The new iteration only has 30 shades (versus 51), though. 

Each category is formulated with different specialty ingredients to add some skin-care benefits to the foundation. For example, the White Pearl family, which is for the palest of skin, is infused with a complex of watermelon rind extract, apple starch, and lentil fruit, which “does moisturize well,” King says. On the other hand, the Black Pearl family, which is for dark skin, is packed with antioxidant-rich great mullein extract. “Thus, it helps with brightening and calming of the skin,” King explains. 

Uoma by Sharon C Flawless IRL Foundation

Like the original, the Flawless IRL Foundation isn’t matte. Instead, it has a radiant finish and sheerer coverage. But this isn’t like a skin tint because Chuter wanted something that was lightweight but still covered up scars, hyperpigmentation, or any other discoloration. “It is [like] a BB cream, but, it packs a punch,” she explains. “You can build it up and get some good coverage from it.”

The It’s Complicated Glossy Lip Tint & Oil ($7), offered in six stunning shades, is the last of the bunch. Consider it a lip gloss, oil, and stain, all in one tube. The fluid applies as slickly as a lip oil, leaving your lips with a gorgeous, glossy pigment, but it eventually sets into lips like a satiny stain. 

Uoma by Sharon C It’s Complicated Glossy Lip Tint & Oil

I pretty much wear either sheer, glittery glosses or pigmented, matte lipsticks, so I wasn’t expecting to like this product. However, I’m a huge fan of the barely-there formula and intense color payoff. I tried the shade Classy, a dark red, and was pleasantly surprised at how gorgeous it looked on my lips. Dall’Asen tested the brighter red hue, Boasty, and enjoyed the comfortable, customizable formula. “Thanks to its buildable nature, you can get the exact amount of pigment that you want from it, no matter if you prefer full coverage, a soft-stained look, or a barely-there tint,” she says. 

Courtesy of subjects

Gutierrez opted for a more neutral hue with the caramel shade, Softie, which perfectly matched her natural lip color. “Although it can take a few seconds for the oil to settle and color to show through, my lips felt soft and hydrated, providing the prettiest tinted glow as the sunlight hits,” she says.

I wouldn’t expect anything less from Chuter now that I’ve tried out Uoma by Sharon C. These products truly delivered. In addition to creating these new products and expanding into different categories, Chuter wanted to make sure that this brand was truly accessible, particularly in terms of price points — that’s why everything is under $24, and the brand launched exclusively at Walmart. 

To get your hands on any of Uoma by Sharon C’s products, head to walmart.com or uomabeauty.com


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