Beauty Trends

The First Beauty Habit Alicia Keys Gave Up in Quarantine | Interview

When Alicia Keys famously gave up makeup five years ago, the world reacted as if she said she was giving up air and living henceforth on sunlight. Keys didn’t give up makeup entirely, but her point resonated. When the Grammy winner stopped wearing foundation and concealer and all the rest of it and let the world see her as she really is, she led us all down a very brave path. It was a path that paved the way for us to be a bit kinder to ourselves.

Don’t misunderstand: Keys loves beauty as much as the rest of us — and as of a few months ago, has a new line to prove it. Keys Soulcare line promises “offerings,” not products, things like a face roller, a sage candle, tinctures, and a handful of other beauty items that have a bit of a ritual behind them. Sure, it’s the language that a cynic might roll their eyes at. But when Keys tells you that “less is more,” that her current skin-care routine consists in part of “good vibes,” and you look at her glowing skin and her conspiratorial smile, you know with a fair amount of certainty that she’s on to something.

Best beauty tip you’ve learned in the makeup chair: You feel better when you’re comfortable.

Best beauty tip you’ve learned anywhere: Less is more.

First beauty habit you gave up in quarantine: Gel manicures.

Habit you picked up in quarantine: Overeating sunflower seeds.

Three words you’d use to describe your current look: Casual, strong, cute.

Best thing about being your age: I understand myself and I’m comfortable in my skin.

Last product you finished: Keys Soulcare comforting balm.

Greatest beauty extravagance: Mimi Luzon 24 Karat Gold facial mask.

Keys Soulcare Comforting Balm

Mimi Luzon 24K Pure Gold One Treatment

Current beauty obsession: Keys Soulcare

Current obsession. Period: Myself.

First thing you do when you wake up: Meditate, or go back to sleep, or wake up the kids.

Most used item in your shower: Pattern Treatment Mask

Favorite sunscreen: Epicuren Sunscreen

Epicuren X-Treme Cream Propolis Sunscreen SPF 45+

If you got a [new] tattoo it would be a: Nothing on your Nowhere.

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