Beauty Trends

The 8 Best-Selling and Affordable Mascaras on Amazon 2021 | Reviews

There are two things in this world I absolutely love — one being Amazon. I can spend hours scrolling through the retailer’s beauty section and diving deep into what people are purchasing, reading countless reviews to the point where I, a beauty editor, am convinced to purchase and try it myself. As for the second thing I love, it’s mascara. I mean, doesn’t everyone love mascara? So I decided to merge my two loves and see what Amazon shoppers have declared the site’s top mascaras with intentions of narrowing down the list to what’s truly worthy of an add-to-cart click.  

Amazon shoppers clearly know what’s up when it comes to mascara because the best sellers and top-rated picks are seriously good. One formula went viral on TikTok (hello, Maybelline New York Lash Sensational Sky High Mascara), while another has won multiple Best of Beauty Awards (we’re looking at you, CoverGirl). 

To put them all to the test, I went ahead and tried a bunch of them to see which ones would make a dramatic difference on my short, sad lashes. I narrowed them down to the best of the best and created the list below to help Allure readers out, because I’m generous like that.  

No matter your budget or lash concern, these eight mascaras will have you looking and feeling like a million bucks. Fair warning: You’ll be getting a lot of compliments once you start using any of them. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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