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The 19 Best Purple Shampoos and Conditioners for Blonde Hair of 2020

The world may never really know if blondes have more fun. Regardless, both bottle blondes and those who are naturally blessed know the easiest way to keep their hue looking icy is to incorporate a purple shampoo into their wash-day routine. “Purple shampoo works best on silver or blonde hair as it can neutralize the brassiness and provide a brighter, clean tone to the hair,” explains Ginger King, a New Jersey-based cosmetic chemist. “It’s based on color-wheel theory, the same principle people use as it relates to color correction in makeup to minimize imperfections.”

While these products can’t shift your color completely, they can help you maintain the current hue you have. (Oh, and surprise, brunettes can also benefit from purple products to reduce extra warm tones.) Kiyah Wright, a hairstylist and founder of Muze Hair in Los Angeles who works with Jennifer Hudson, Tyra Banks, and Laverne Cox, agrees that those who bleach have the most to reap from using a violet-based alternative once a week. However, she advises clients to be careful when using certain purple products because they can stain. “If you have icy-blonde hair and leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it,” she cautions. 

Here are our picks for the best purple shampoos available right now, as recommended by the pros.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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