By stufflovely
Prickly pear, a type of cactus that’s also an edible fruit, powers Ultra Creamy’s formula. Kelly calls it “mother nature’s prescription for dry skin,” and that’s not much of an exaggeration. As New York-based board-certified dermatologist Jeannette Graf previously explained to Allure, prickly pear is a powerhouse fighter against inflammation. And that’s not the only ingredient Tarte added to make its Shape Tape formula better for dry skin: squalane, shea butter, and hyaluronic acid — all known for their hydrating abilities — have also joined the party.
To make matters even better, Tarte has added five new shades to its original range, giving Ultra Creamy a total of 35 shades, which the brand also created based on customer feedback. Tarte plans to expand the original Shape Tape in the same way, so both iterations will have the exact same shade ranges and names. (As you likely already know, this isn’t the first time Tarte has responded to customer criticisms like this. Last year, the brand doubled its Shape Tape Foundation shade range after fans pointed out its shortcomings for deep skin tones.)
This new concealer formula took over more than years to perfect, and that’s largely because Tarte’s team has an intense testing process. “Maureen and I literally tested hundreds of samples,” Bulishak says. “[And] we do consumer panels and studies.”
So when will you be able to buy Shape Tape Ultra Creamy? That’s a question with a few different answers. If you want to buy it right away, you can do so — but there’s a small catch. Shape Tape Ultra Creamy Concealer makes its world debut on November 6 exclusively on qvc.com. It’ll only be available in the 2-Step Instant Lift Color Collection ($37), including Shape Tape Ultra Creamy Concealer, Lights, Camera, Lashes Mascara, and a Quickie Blending Sponge.
Otherwise, you can buy the new Shape Tape when it debuts at $27 in mid-December from tarte.com. You’ll be able to find it at Ulta shortly after that.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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