Starbucks announced this week that it will offer free high-altitude coffee (hot or iced) to front-line first responders at Starbucks stores in the U.S. during the month of December to show appreciation for those who keep our communities safe during the COVID-19.
“We want to show our deep gratitude to those who support and protect us every day with a small gesture of kindness and a cup of coffee,” said Virginia Tenpenny, Vice President of Global Social Impact for Starbucks.
Offer is valid through Dec. 31 for any customer who identifies himself as a first-line responder, which Starbucks describes as: doctors, nurses, public health workers, pharmacists, dispatchers, firefighters, paramedics, EMTs, agents law enforcement, dentists and dental services. hygienists, mental health workers (therapist, psychologist, social worker, counselor, etc.), hospital staff such as janitor / janitor / security, active duty military, contact tracers, pharmaceutical and vaccine researchers, pilots, flight attendants , TSA and medical researchers.
To further support the community, the company also plans to surprise 50,000 frontline first responders with Starbucks aid packages and gift cards this holiday season.
The new promotion is similar to a previous giveaway aimed at healthcare workers, when the company promised to give them a free cup of coffee from late March through May, which amounted to more than 2 million beers.
Since March, The Starbucks Foundation has donated more than $ 1 million to support front-line responders, including the delivery of personal protective equipment, essential medical supplies, care packages and handwritten letters, and support for emergency assistance, including mental health resources for first responders and health workers.
In partnership with Operation Gratitude, the Foundation says it has distributed 300,000 letter care packages, containing 1 pound of whole bean coffee, along with 110 donation pallets of K-Cup capsules to hospitals and military units during the pandemic.
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