Beauty Trends

Review: Rosie Huntington-Whiteley Launches New Beauty Brand Rose Inc.

The formulators also included a few synthetic ingredients (which, as our skin-care glossary shows, are totally safe) to create balanced formulas that Rose Inc. says are noncomedogenic. If that’s not enough to convince you to check this line out, the collection also comes in refillable packaging made of glass, sugarcane-based plastics, and 30 percent hemp-based cartons. As far as price goes, the products range from $18 to $72.

I had the pleasure of testing out early to share my honest thoughts (work perks, am I right?), and I kicked things off with the Skin Resolution Clarifying Toner. It’s infused with pink clay powder and exfoliating salicylic, mandelic, lactic, glycolic, tartaric, and pyruvic acids to brighten your complexion while deep-cleaning your pores.

Though Rose Inc. recommends applying the toner onto your freshly cleansed skin with a cotton pad, I decided to go rogue and use my hands. I probably didn’t need this much, but I indulged and splashed a palm-sized amount on my face, neck, chest, shoulders, back, and even my butt (body acne has been a real summer problem for me). The first thing I noticed was its light, sweet, and slightly spicy fragrance that reminds me of pumpkin spice latte season, though it quickly faded as the toner absorbed into my skin. It feels refreshing as a nightly clean-up for my pores after a long day, and it tingles just a bit without causing my sensitive skin to immediately freak out. But with that being said, it did cause my skin to feel slightly irritated when used twice per day for two weeks straight, so sensitive skin types may want to proceed with caution.

The Radiant Brightening Serum was a crystal-clear winner. It joins squalane with vitamin C, sea fennel extract, and hydrating sodium hyaluronate (also known as the form of hyaluronic acid found naturally in your skin) to give your skin that radiant glow-from-within finish — and goodness, will your skin glow from this serum. Immediately after slathering a few pumps of the Radiant Brightening Serum on my face, my skin had a delightfully luminous finish, and my sensitive complexion took to this dewy serum much more than the toner.

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