Pinterest Launches Virtual Eye Shadow Try On — Photos

In recent years, Pinterest has made a few upgrades to its platform that makes searching for beauty inspiration so much easier. In 2018, it gave users in the U.S. the option to filter their beauty-related searches by skin tone. As a Black woman, this was especially exciting because I no longer had to scroll endlessly on the app to find women who look like me.

Then, in January 2020, the social media app launched its Try On service. The augmented reality (AR) feature allows users to virtually test different makeup products. When it first dropped, the feature focused exclusively on lipsticks and glosses, but starting today, Pinterest has expanded its options to include eye shadows. 

Using the feature is simple. First, head to the search tab in the app and click on the camera button. Then, select the “Try On” button in the bottom right-hand corner. Immediately, a selection of lip shades will appear at the bottom of the screen. At the very top, you’ll see lip and eye icons, allowing you to toggle between the two to test out product options. 

Courtesy of Pinterest

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