Pinterest is on a hot streak of new efforts at making its platform more inclusive and easy to use; in 2018, it launched a feature that allowed users to filter their makeup searches by skin tone (and has been expanding this feature gradually ever since). Pinterest’s AR Try-On feature also continues to grow with new product types and shades, and in July, the platform banned all weight-loss-related advertisements from its feeds. Now, Pinterest is making yet another effort at creating a more inclusive space for Pinners by launching a new feature called Hair Pattern.
Starting August 18, Pinners will be able to narrow down their searches for hairstyles, haircuts, and hair colors by their specific hair texture or type. More specifically, Pinners can filter any hair-related search by the following “patterns”: protective, coily, curly, wavy, straight, and shaved/bald.
For instance, you might be searching for “cute short haircuts” but have trouble finding examples of that in your exact hair texture off the bat. You can simply click the filter that best matches your hair type to see Pins that are better suited to you. This feature uses the same type of technology as its skin tone filtering feature.