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Our Favorite New Hair Care Products of January 2021

Last January, you probably never could have guessed what the world would be like this January. You’re wearing masks nearly every moment you’re not in your own home, you’re crossing your fingers for the quick distribution of a vaccine you had no idea you needed only a few months ago, and there’s a decent chance you haven’t been to a salon since spring (at least not nearly as frequently as you once did). But that doesn’t mean your hair has stopped being a priority, which is why it’s so wonderful that brands are still cranking out some seriously innovative new products that make at-home hair care easier and more thorough than ever.

Just because the holidays are behind us doesn’t mean you don’t deserve a new treat, and indulging in simple pleasures, like babying your hair, can be a form of well-deserved and much-needed self-care. 

If you’re fortunate enough to have the disposable funds, there is so much newness — lots at budget-friendly prices — to distract you from the challenges we’re still facing. For example, curls are getting a big boost from new Tresemmé and Naturally Drenched products, while L’Oréal Paris and John Frieda are giving our hair color an easy at-home refresh.

Read on to see the rest of the best new hair-care products to snap up in January.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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