Lisa of Blackpink Is MAC’s First K-Pop Star Global Beauty Ambassador

Lisa of internationally renowned K-pop group Blackpink is having a busy year, to say the least. This month alone, Blackpink dropped their first full-length album, released a documentary on Netflix, and today, October 19, MAC officially named Lisa as its newest global brand ambassador. 

The big news was announced on Instagram with a picture of the dancer/rapper looking as magnetic as she does on stage, swiping on MAC’s Powder Kiss Lipstick in Mull It Over with glittery lilac winged liner, blunt bangs, and ultra-long Unistella nails. 

Since debuting in 2016, this trio has made up Lisa’s beauty trademark, making appearances in music videos, like “Ddu-Du Ddu-Du”,  and recent performances of “Pretty Savage”.  The MAC campaign just crystalizes it as her signature aesthetic — you know, like in the way Ariana Grande has high ponytails and Gwen Stefani has red lipstick. 

“MAC is truly at the forefront of trendsetting,” Lisa said in a statement, recalling all the times she saw incredible looks being created by the brand’s artist backstage at Fashion Weeks. “It’s an honor to partner with a brand with such an incredible heritage and unrivaled expertise in makeup artistry. I am thrilled and looking forward to this journey.”

Lisa is also the very first K-pop star to be the face of MAC. The list of K-pop stars who represent American beauty brands is extremely short, but we have a feeling we’re about to see a lot more announced in the coming months. In the meantime, we can’t wait to see what MAC has in store for Lisa. 

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Now, watch Niki’s 10-minute beauty routine in action: