Legendary quarterback Tom Brady might have taken home his seventh Super Bowl ring last February, but possibly the biggest winner of the night wasn’t even in the game.
Instead, the honor goes to a small, independent bookstore in Boone, North Carolina, who, with the help of The night show Host Stephen Colbert and some heavyweight Hollywood talents were given a hail pass that could help save the struggling store from having to close its doors.
Buying Super Bowl ad time is often a multi-million dollar proposition, but as Colbert, a vocal advocate for boosting local economies ravaged by the COVID-19 pandemic, explained in his post-game special: “These big companies aren’t the only ones they need our support more at this time. Small businesses have been most affected by this pandemic. “
After analyzing a field of potential candidates, Colbert’s research staff chose Misty Pine Books as the No. 1 pick in the draft to receive his “very own and very real high-octane super Sunday announcement.”
“It was like winning the lottery,” Ruthless said. WBTV News. “They wanted to present a small business that had been badly affected by COVID and do everything possible to promote it. I don’t know exactly what caught their attention. I’m sure part of that was our drive-thru (lovingly lampooned in the commercial).
No matter how they might have made the cut, with the mandate to sell 1,350 books a month or face defeat, it was clear that without some sort of change, the outlook for Foggy Pine’s team looked pretty bleak.
“I did everything I could try to stay in business,” Ruthless told TODAY. “There were several weeks when I did not receive a paycheck, I had to fire people after we ran out of PPE, but we managed to get through the holidays … I was really satisfied with that, but winter is our season more. slowly and really worried about whether we were going to get through the season or not. “
With a compelling voiceover from gravel and honey-voiced actor Sam Elliott and Oscar winner Tom Hanks providing valuable deadpan endorsement, as well as a joyous closing jingle, the action-adventure-paced skydiving venue can become in one of the funniest and most charming commercials in television history.
Merciless reports when the store opened on Monday after the Super Bowl ad aired, there were 500 book orders waiting, and business, although it calmed down a bit after the initial hit, is still fast.
“Three weeks ago we were wondering how we were going to get through the winter and now I have to hire a couple more people to process all the additional orders,” a grateful Ruthless told WBTV.
As Sam Elliott said: “There is a special race that is hungry for adventure and escape into the unknown. When you’re ready for the next chapter, there’s only one place to go … Foggy Pine Books in Boone, North Carolina. “
And you really don’t want to argue with Sam Elliott, do you? No, we think not.
(CLOCK Stephen Colbert’s segment … the high-octane announcement starts at 2:08.)
SHARE this post with the book lovers in your life …