The brand best known for its award-winning shampoos, conditioners, leave-ins, and more, is proud to announce the talented singer, Justine Skye as the face of their NEW Coily Miracle Collection. Skye joins the brand as they promote the collection, geared towards textured hair types. The collection will be retailed in all ULTA Beauty and Sally Beauty locations in the US.
We’re thrilled to share the news of this amazing partnership with you!
As fans of Justine’s powerful music and effervescent style, and learning she too was a fan of It’s A 10’s existing lineup, the brand decided it was the perfect time to join forces with the songstress for their most recent collection and its corresponding campaign. This massive partnership marks the first-ever celebrity-driven campaign for one of the largest, household name, haircare brands.
“I am so excited for the opportunity to work with It’s A 10 Haircare to launch their new Coily Miracle collection. I had always been a fan of their products, and loved that the company is run by such a powerful female business mogul like Carolyn Aronson,” said Skye of the partnership. “When Carolyn shared that she was launching a collection specifically targeted towards my hair type, that was a wrap – I had to get involved. It was just the perfect fit.” – Justine Skye