“Eyebrows are sisters, not twins.” We’ve all heard the adage time and time again to justify why we can’t get our brows symmetrical. Huda Kattan doesn’t want you to settle for sisters any longer, though. “I don’t believe in that shit,” she remarks over Zoom. “Why in 2021 would you not want twins but sisters? I don’t. Especially when you have strong features or you wear a lot of makeup, that symmetry is going to create so much harmony on your face.”
Kattan’s trick for identical arches has been three years in the making: the Huda Beauty #BombBrows Microshade Brow Pencil.
Although Kattan has long been known for her bold, defined brows alongside her long, lush lashes, making her own brow product wasn’t on the top of her Huda Beauty to-do list. With Benefit Cosmetics and Anastasia Beverly Hills dominating the arch section of the market, she believed any attempt to compete with them would be fruitless. “I thought we were never going to do brows, honestly,” Kattan tells Allure. “My team wanted to do brows for a long, long, long time, though. But to come out with anything that really shakes up the market or is different, it’s not that easy.”
A couple of years ago, Kattan’s team finally changed her mind when they came up with a waterproof, fine-pointed pencil with microblading-like results. As an avid brow pencil user, she was sold. Plus, no matter what your brow vibe is, you can benefit from a couple of strokes of a pencil here and there to fill in sparse areas or to emphasize the shape of your arches.
Although Brow Wiz has long been the standard for a fine-pointed retractable pencil, Huda Beauty was somehow able to make the pigment as thin as a mechanical pencil for the most realistic hair-like strokes. Honestly, Brow Wiz seems as thick as a crayon next to #BombBrow’s super-slim tip. (No tea, no shade; each has a time and place.)