By stufflovely
Take it from makeup artist Kirin Bhatty, who considers the Rosewater Mist as an integral part of her skin-prepping routine on clients, noting that it’s also a wonderful setting spray and refresher. If the occasion calls for it, she’ll sometimes wet a sponge with the mist to “help makeup glide onto the skin.” Like many others, Bhatty appreciates the simplicity of the spray, its beautiful fragrance, and its hydrating properties — as well as Heritage Store’s “long-standing focus on healing and self-care before those were beauty buzzwords,” she remarks.
Not to mention, rose water has been a staple in South Asian beauty for centuries. Bhatty recalls seeing rose water everywhere — on her mom’s dressing table and in the fridge — from a young age.
However, the story doesn’t end with an elevated brand design. Over the course of 18 months, according to Heritage Store chief marketing officer Maura Cannon Dick, the brand worked on its new image and sought to keep up with the surge of interest in full skin-care regimens by expanding its iconic Rosewater Collection. “The brand refresh strikes a great balance in retaining essential elements that loyal customers know and love while breathing new life into the products that everyone can enjoy,” Dick sums up — and we couldn’t agree more.
Before today, this lineup spanned seven products: Toner, Serum, Night Cream, Concentrate, and, of course, three versions of the facial mist: Rosewater, Rosewater & Glycerin, and Rosewater & Vinegar. And despite the overwhelming adoration surrounding the Rosewater Mist, you’ll want to make room in your skin-care cabinet for the three new additions — a Cleanser, Moisturizer, and Oil — to the Heritage Store Rosewater family. Let’s take a deeper dive into each, shall we?
Rosewater Cleanser