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‘Groundbreaking’ Vegan Dog Leashes Are Strong Like Leather, But Made From Apples


Who said you can’t teach an old dog new tricks?

One company’s innovative Apple dog accessories are stronger than leather, but made from fruits.

As an alternative to the leather industry, Project Blu says it created a vegan-friendly line of pet collars without compromising on quality.

Their collars, leashes, harnesses (and even poop bag holders) are handcrafted in Italy from apple skins mixed with an organic polymer to create “an incredibly strong waterproof material that’s also kind to the planet.”

Through their Kickstarter campaign, they offer, for a limited time, special prices for early booking Available now. The main features are:

  • Made from simply apple skins and an organic polymer (apple skins are derived from organic apples grown in the Italian Alps)
  • Super strong and safe
  • Handmade by Italian artisans.
  • 3 classic styles
  • Water and stain resistant
  • Comfortable Feel and 100% Cruelty Free – Vegan PeTA Approved

On a mission to eliminate pollution from the pet industry, Blu project wants to revolutionize the pet products market by offering sustainable, affordable and designed to last.

RELATED: Fashion designers replace vegan plastic-based ‘leather’ with fabric made from apple peels

The pet accessories business is based in Wales, with manufacturing facilities in Tuscany, Italy. They won an award for ‘Best Startup in Wales 2020’.

Kristian Tobin

“We pride ourselves on offering high-quality products while helping the planet we are fortunate to live on,” says founder Geryn Evans.

A leader in the European market for sustainable pet products, the company has a leadership team that has been distributing pet products for more than 40 years.

the Kickstarter campaign is its global launch, after having to postpone its expansion to US markets this year due to COVID.

Project Blu claims that their products are already on the production line to ensure fast turnaround times, although they will not begin mailing them until the end of the campaign, for delivery in January. Check out its Vegan friendly pet line here on Kickstarter.

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