Beauty Trends

Elaluz Is Giving You the Secret to a Sun-Kissed Glow All Year Round — Review

Bronzed, glowy skin and summertime go hand-in-hand like peanut butter and jelly. But even when you can’t make a trip to the beach (with a bag full of sunscreen, of course), you can attempt to mimic the appearance of radiant skin at home. And Brazilian-owned brand Elaluz‘s latest launch features the perfect pair of products to provide a luminous glow from head to toe.

The Better for You Bronzing Collection features two new launches: Stick Bronzers ($29) for the face and body and the four-pan Cali Queen Palette ($32). The products officially launch on August 1 on the Elaluz website and Ulta Beauty, marking the brand’s entry into the retailer’s stores and site. “It’s the first time our products are going to be in an actual store, so I’m really excited,” founder Camila Coehlo tells Allure. “It’s such an experience when you can go to the store, touch the product, and try it on before purchasing it.” 

With these two products, Coehlo wants to bring the warmth and glow of Brazil to you even when you can’t reach one of its sandy shores. “I wanted to start the brand with bronzing products. It’s in my blood, in my roots as a Brazilian,” she says. “Bronzing in general, on my face and my body, makes me feel super confident.” She says she also wanted to make sure these products were easy to use, no matter if you’re a makeup novice who hasn’t mastered blending or a full-blown beauty expert. 

The Stick Bronzers are available in three shades: Yummy (matte tan), Super Yummy (matte mocha), and Superstar (bronze shimmer). Each stick is made with a blendable, creamy formula that’s infused with some potent ingredients, including the Brazilian berry camu camu. According to cosmetic chemist Ginger King, the ingredient contains 30 times more vitamin C than oranges. (And if you need a refresher: vitamin C is an antioxidant that can help brighten the skin and fight off free-radical damage.) The sticks are also infused with moisturizing meadowfoam seed and sunflower seed oils, brightening jasmine flower extract, and soothing vitamin E.

After over a year of staying at home, my skin had lost a bit of its melanin, so I was particularly intrigued to try these skin-care infused sticks to see if they could temporarily restore some of my lost glow. I decided to combine both Super Yummy and Superstar on my chest. Each stick is encased in a gorgeous, rose gold tube that easily dispenses product with a twistable knob. I started with the Super Yummy shade and swiped it on the right side of my chest. The creamy formula glided with ease across my skin, and the dark chocolate color turned into a cinnamon matte streak on my skin. 

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