‘Tis the season to be jolly, and nothing makes us happier than the upcoming release of Netflix’s first live-action original musical, Jingle Jangle – A Christmas Journey on November 13. The film is a spirited tale of an eccentric toymaker (played by Academy Award winner Forest Whitaker), his granddaughter (newcomer Madalen Mills) and a magical invention that has the power to reunite their family and change their lives forever. The family flick will be a must-see for some holiday cheer and a little hair inspiration.
That’s right. The predominantly Black cast will be donning gorgeous hairstyles that we’ll definitely want to replicate. Luckily for us, Mielle Organics has us covered.
The hair and beauty brand has partnered with Netflix, in conjunction with Jingle Jangle, for a ‘Rooted in the Holidays’ campaign – a celebration of the roots that connect us and express us throughout the holiday season. Mielle will host a hairstyling challenge for men and a ‘7 Days of Holiday Hair Challenge’ on social media, encouraging fans to recreate seven holiday hairstyles from the film.
“A fun part of our Holiday Hair Challenge is that the ‘Rooted in the Holidays’ campaign will feature short videos on how readers can achieve each style inspired by the live-action musical,” said Monique Rodriguez, the co-founder of Mielle.
Winners of the style challenge will win a one-year’s supply of products from their Mielle collection of choice. Leading up to the film’s release, Monique and her husband and co-founder Melvin Rodriguez, along with their daughters, will embark on a holiday adventure of their own with a five-part video series showcasing these tips, along with other interviews on hair maintenance, family hair and more.
Still not in the holiday spirit? You’ll definitely be full of good cheer when you see the Netflix and Mielle custom holiday box. It’ll feature popular Mielle favorites, like the Rice Water Collection Moisture Milk, Pomegranate & Honey Leave-In Conditioner, Rosemary & Mint Strengthening Shampoo and Strengthening Oil and more. The co-branded influencer box will also include a Holiday Hairstyle Guide.
We checked in with Monique to discuss this unique campaign and the importance of haircare during the holidays.