Beauty Trends

Ciara Announces Beauty Brand in Allure Interview

Ciara is the ultimate multi-hyphenate: singer, dancer, team owner, and most recently, fragrance entrepreneur with the launch of R&C alongside husband Russell Wilson. But that’s not where her beauty pursuits are ending. This afternoon, during an Instagram Live session with Allure editor in chief Michelle Lee, the currently pink-hair superstar announced that she’s launching a new beauty brand.

On Friday, February 12, Ciara revealed that skin care has been such an important part of her self-care routine during the pandemic that she has decided to launch her own skin-care formula. She tells Lee that she’s been working with experts to create a product that has personally made a huge difference in her skin.

There was very little Ciara could share just yet — even the name is a secret right now — but she says the brand will “speak to all skin types” and pigmentation. “I’m super thrilled. I’m super proud,” she tells Lee, which, along with the secret formula, may explain her gorgeous glow.

Lee tried to squeeze as many details out of Ciara as possible — she almost got her to admit it may be more than just a skin-care line — but Ciara is pretty tight-lipped for now. Allure has reached out to Ciara’s reps to get more details, and as soon as we have more information, we’ll be sharing it with you. 

In the meantime, watch the whole chat below:


More celebrity beauty brands to check out:


Now check out Amber Ruffin’s 10-minute nail routine:

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