Thanks to her eponymous cosmetics brand, the name Bobbi Brown is basically synonymous with consistency and quality to beauty editors, professionals, and everyday customers alike. Since Brown parted from that brand in 2016, people have continually wondered what (if anything) they could expect the see next from her. That question has finally been answered with the launch of Jones Road, a brand-new cosmetics line created by Brown.
On October 26, Jones Road made its debut with six products, all of which the brand defines as “hero products.” As Brown tells Allure, that means they all perform far outside their titles. “A hero product is one that is high-performing, multi-purpose, and is full of amazing, ‘good-for-you’ ingredients,” Brown explains.
She points to the Miracle Balm (a tinted, shimmery multi-use cream) as a primary example. “It adds a wash of soft-focus moisture to enhance your skin; it reflects light so it adds a hint of glow wherever you need it,” she elaborates. “It also comes in four different shades so you can wear it alone or layer it on top of your foundation. It’s made with jojoba seed oil, argan oil, and vitamin E so it also nourishes your skin — now that’s a hero product.”