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Best New Hair Products of October 2020

Let’s just address the elephant in the room: Times are weird as hell right now. Anxiety is high. Chaos, uncertainty, and fear are all around us. People are losing their jobs. COVID-19 has turned our world upside down. With salons and spas closed, most of us are forced to forfeit the comforts and conveniences we’re used to. We’re cutting our own hair, removing our own gel manicures, and even changing the way we dress — gloves and masks are pretty much a requirement for going outside. 

So it’s safe to say that in this time of quarantine and social distancing, hair care may (understandably) not be in front of mind. However, focusing on the world outside can quickly become too much to take. Indulging in simple pleasures, like babying your hair, can be a form of self-care, whether you’re creating a conditioning mask from kitchen ingredients or trying out a new hair-care product. With fall coming up, switching up your hair-care routine might be the small pick me up you need.

If you’re fortunate enough to have the disposable funds, a few brands are soldiering on to bring us some newness that might distract you from what’s going on outside for just a little while. Flower Beauty’s newest hair tools are where color meets function, IGK’s prep spray is a guaranteed good hair day in a bottle, and Ouidad just launched a wavy haircare line.

Read on to see the new hair-care products to snap up in October.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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