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An award that celebrates circular economy startups is open for entries


Are you running a pioneering circular economy company based in Europe? The Annual Green Alley Award Wants To Hear From You

Once a niche concept, the circular economy is now being discussed in all kinds of boardrooms, making its way to high-level legislation And whether you realize it or not, it’s probably all over your social media too. From sunglasses made from recycled fabrics for edible alternatives to plastic, the circular business is becoming big business.

And the annual Green Alley Award wants you to eat a slice of the cake. Starting today, European startups working on the circular economy can apply for the 2022 cohort and have a chance to win € 25,000 (£ 21,500), as well as helpful exposure, expert advice and networking opportunities.

Given the wide range of topics found under a circular banner, the Green Alley Award has defined three key categories for entrants.

Circular economy

This edible alternative to plastic packaging won the Green Alley Award for 2021. Image: Traceless

1. Digital circular economy solutions

Any future economy, circular or not, will have a digital element. And so those behind the award are looking for companies that integrate data analytics, artificial intelligence, and Internet of Things (IoT) platforms, for example.

“One of our 2021 finalists, Swedish startup TrusTrace, has created a digital solution for the textile industry “, says Johanna Haering, marketing specialist of Landbell Group, who founded the award. TrusTrace enables companies to track all transactions in supply chains, from the farms where the fibers originate to the finished garments.

Other finalists who are pioneers in digital solutions have included ReSync, whose platform helps producers find suitable recycling contractors and winner of 2016, Green city solutions, a solar installation powered by IoT that filters the air in urban areas.

Circular economy

TrusTrace, a recent finalist, provides full supply chain transparency for apparel sellers. Image: Burgess Milner

2. Recycling solutions

Of dreaming alternatives to bubblewrap, for reclaimed plastic kitchen countertopsRecycling these days means a lot more than just putting your cans in the proper container and finishing it up. These are creative solutions for hard-to-dispose items and innovate to ensure that no material makes it to landfill.

Carry Betteries, a startup that transforms used electric vehicle fuel cells into energy packages, or Plastship, a digital platform that helps companies obtain recycled plastics instead of using virgin ones.

Green Alley Award – Applications Open!
Submit your application for the most innovative European startup within the circular economy
Apply now

3. Waste prevention

Similarly, those behind the Green Alley award also want to hear about waste. Or rather, what is being done to reduce it. With the excessive consumption of natural resources in the EU which is called “completely dangerous”For WWF, the race to reuse, reinvent and reintegrate materials has begun.

Some inspiring examples include MarinaTex, which uses fish waste from the fishing industry to make an organic alternative to single-use plastic bags, and Pixies, which is developing autonomous garbage collectors.

Startups have until November 23 to submit your entry

Lead Image: Leon



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