It’s fair to say that every single one of our Readers’ Choice Award-winning products are subjected to scrutiny. After all, to take home the coveted crown, they have to earn approval from the toughest, most discerning judges there are: you, our beloved readers.
But the products in our Clean category must also meet another set of criteria: We’re talking about the Allure Clean Standard, which includes a list of ingredients — developed in partnership with toxicologists, dermatologists, and chemists — you’ll never see in products we’ve deemed “clean.”
That’s not to say there’s not a whole lot of murkiness about what “clean” means in the industry at large, but it is to say you can rest assured we don’t pop products in this category just because they come in a green bottle.
Now that that’s out of the way, we can’t wait for you to explore the wide array of finds — across makeup, hair, skin, and body care — in this highly competitive category. Scroll on for a liquid eye shadow that just won’t quit, a shampoo that helps strengthen strands, and a body moisturizer that makes your bathroom smell like a rose garden — plus so much more.