Beauty Trends

Allure Magazine Has Been Changing Beauty Journalism for 30 Years

“Scared Straight,” by Mary A. Fischer, October 2007
As women flocked to salons to try a new hair-straightening treatment from Brazil, Allure took a critical look at the chemicals being used — and sent them to an independent lab for testing. The results: They contained dangerous levels of formaldehyde.

“A Place of Refuge,” by Edwidge Danticat, March 2011
The Haitian-American novelist explored how women in Haiti found “courage in the redemptive power of beauty” in the wake of a destructive earthquake.

“The New Girl,” by Brennan Kilbane, May 2019
Kilbane traveled to Mattel headquarters to report firsthand on the 21st-century makeover of the iconic Barbie doll.

“It Was a Pretty Package,” April 2020
In this sobering look at the truth about “sustainability” in beauty, Allure’s editors spoke with leading scientists and traced the journeys of several popular products to reveal their full carbon footprints.

Naomi Campbell had a laugh in our March 2006 issue.

Tom Munro. Allure, 2006

…And went places no beauty editor had gone before

It wasn’t until the ’90s that most fashion designers caught on that hair and makeup could enhance the clothes they presented on runways. With that, backstage became the birthplace of new beauty trends — and Allure was the first on the scene. Our reporters squeezed past supermodels to interview the hairstylists, makeup artists, and manicurists about the why and how behind the looks. In turn, we were the first to predict new trends and offer practical tips from pros. Smart, huh?

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