This year, for Amazon Prime Day 2021, we’re here to show you just how serious we are about both saving money and loading up on the best beauty products. We’ve combed through a massive list of deals — which spans more than 10,000 items — to create a curated list of deeply discounted hair, makeup, and skin-care offerings that have all earned either an Allure Best of Beauty or Readers’ Choice Award. Some have even snagged both.
All of our selections have already been put through to test by Allure editors, our favorite experts, and even some of you. What’s better is that with discounts of more than half off in some cases, you can restock the products you’ve already come to know and love, and give something new a shot, without spending an excessive amount of money. Plus, remember that Prime Members get two-day free shipping. We see very few reasons not to shop until your heart’s content.
Not only are the deals are plentiful, but they’re good. From June 21 to June 22, shop the NuFace microcurrent device and several of its accouterments in one discounted set. There’s also a bundle of Best of Beauty-winning makeup brushes by Sigma Beauty, and a Hot Tools blow-dryer brush that works wonders on a wide range of hair textures.
Ahead, you’ll find the award winners that we think are well worth your money and have secured our seal of approval. And before you complete your shopping session, remember to check out all of the Amazon Prime Day 2021 beauty deals that deserve a spot in your cart.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.