At Allure, we get inundated with the latest and greatest beauty offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming, especially during Best of Beauty testing. Alas, that is the beauty editor’s burden to bear.
When we really like something, you can trust that our opinion has come from vetting it against everything we’ve seen before, including our longtime favorites. (We’ve even written love letters to some of the products we hold most dear.) But we’re always open to finding — and sharing — new favorites. It’s a big beauty playground out there, so we’ll gladly do the dirty work to test everything under the sun. And the crème de la crème often graduate to our Best of Beauty trials.
But let’s stick to the present for now. Each week, Allure editors select the new hair, makeup, and skin-care products we’re currently obsessing over. Trying to narrow down our favorites to just one or two products can be hard, but we manage. Check out what our editors couldn’t get enough of in October.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.