A Finnish company has found a way to use wood pulp to print new clothes, and the only by-product is water.
Like an ill-fitting suit, the fashion industry carries with it a large carbon footprint, which according to some estimates it is equivalent to about four percent of global CO2 emissions.
Enter Finnish fiber startup Spinnova, which has devised a technique to turn wood pulp into a sustainable textile that can be used to make clothing.
The company says its methods do not require harmful chemicals and that the only by-product is water, which is reused.
It occurs when the fashion industry seeks sustainable alternatives to cotton, which requires large amounts of water to produce, and viscose, which uses toxic chemicals in the manufacturing process and leaves a trace of microplastics.
Finnish design house Marimekko has already used the material to make a denim jacket and bag. H&M has also announced itself as a partner.
Finnish design house Marimekko has used the material to make a denim jacket and bag. Image: Marimekko
Spinnova recently announced that it will build a factory in Finland to increase the production of its textile fiber. The plant is due to open in 2022.
“The fact that these fibers can be recycled into a new fiber over and over again makes the fiber disruptively circular,” said a company spokesperson. told Reuters.
Lead Image: Marimekko