Short of a brand-new car, you can pretty much buy anything at Target. Most importantly, the retailer’s beauty offerings are just as extensive. The mega-retailer has been ramping up its skin-care, makeup, hair, and nail products over the last few years. For example, it launched an affordable in-house brand with over 70 personal-care products in late 2018, and expanded its Target Clean icon to include thousands of beauty products in summer 2019. In the past year alone, some of our favorite brands have been added to the mix — making a quick trip to the store (or a quick visit to its website) that much more tempting.
Target’s beauty aisles are somehow even more fun to peruse than ever before because they have become a source of some of the best burgeoning beauty brands. Indie companies like Amie and Olive & June are found among powerhouse brands Olay and L’Oréal Paris. Meanwhile, Korean beauty brands like Sweet Chef are popping up next to dermatologist-recommended skin care from Differin and SLMD Skincare.
It’s nearly impossible to choose our favorite products considering Target has so many, but let us at least give you a head start on your next beauty trip with some of the best beauty and makeup finds we could find at Target.
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