“Thirty Under 30” lists are kinda ageist. But we can certainly all get behind a 30 Under $30 list for budget-friendly beauty products. Luckily, now more than ever, the market is filled with high-performing options that won’t break the bank.
Drugstore beauty has stepped up its game with extended shade ranges and richer pigments, and it’s keeping up with the demand for buzzy and beneficial ingredients like hyaluronic acid and vitamin C. Case in point, a brand like The Ordinary, that makes it easy to build an effective skin-care routine without spending hundreds of dollars.
Because buying beauty products can be intimidating, and it’s totally understandable to be a bit skeptical about products that cost significantly less than celebrated splurges, we made it our mission to recommend only products that have been vetted by experts, loved by our editors, and hand-picked by our beauty-loving readers.
In honor of Allure‘s 30th anniversary, we’ve got 30 tried-and-true beauty products that all ring in under $30. Each item listed has been awarded at least one of our highest honors, Best of Beauty or Readers’ Choice Awards. Like the Beautyblender Original Sponge, some have taken a handful (seven, to be exact) of awards since launching.
Keep scrolling to see the makeup, skin-care, hair-care, and body products we swear by that we think are worthy of our hard-earned dollars.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.