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If you still haven’t heard about The Ordinary or seen it all over skin-care TikTok, then your day is about to be fully made. But for most budget-savvy beauty lovers (like many Allure readers and editors alike), The Ordinary — which is owned by parent company Deciem — is basically vernacular. Its star-studded lineup includes a Best of Beauty-winning hyaluronic acid serum, social-media-famous face peel, and a glycolic acid toning solution that’ll boost your skin’s radiance.
That’s what The Ordinary excels at: Creating and selling affordable (under $15), to-the-point skin-care products that address every skin issue under the sun. Do you have skin dryness? Would you like marula, argan, or rosehip seed oil? What about dull skin? There’s a salicylic, lactic, or mandelic acid for you. Best of all, the names themselves (i.e. AHA 30% + BHA 2% Peeling Solution) are extremely transparent and let you know exactly what you’re getting yourself into.
Calling all opinionated beauty lovers: We want to know which products you can’t live without! Take our annual poll to pick the top hair, makeup, nail, and skin-care products that deserve our coveted Readers’ Choice seal.
After launching at both Ulta Beauty and Sephora, the brand is more accessible to consumers than ever. We rounded up our favorite products from The Ordinary that we can’t stop talking about — but with such affordable price points, we wouldn’t blame you if you went ahead and bought them all. It’s all in the name of perfecting your skin-care routine and nailing down what satisfies your hyper-specific skin concerns — right?
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